HVAC Owners
Know Where Revenue Is Leaking. Know What to Fix Next.
Operational Intelligence Platform for Home Services
Runa is the Operational Intelligence Platform for home-service companies. It connects call performance, marketing attribution, and operational data to show leadership where revenue is leaking and what to fix each week.
Revenue Leak Alert
31% of after-hours calls are unanswered
Estimated booked revenue at risk: $27,400
Owner: Operations
Voice Coach Scorecard82
Discovery88
Objection handling64
Booking close72
3 Priority Actions
- Assign after-hours coverage
- Coach 3 exact call behaviors
- Shift spend by cost per booked job
Weekly Revenue Intelligence
See a Sample Weekly Briefing
See the product experience leadership uses each week to identify revenue leakage, coaching priorities, marketing decisions, and the next 3 accountable actions.
27% Unanswered Calls
Across home services, 27 out of 100 inbound calls go unanswered.
42% Average Booking Rate
On answered calls, the average team books about 42%.
Cost Per Booked Job Blind Spot
Most channels are not measured by cost per booked job or booked revenue.
The Revenue Leak
The Revenue Leak Happens After the Lead Arrives
You are investing in demand. Calls are coming in. Yet the revenue at month-end still does not match the opportunity entering the business. The result is weaker marketing efficiency, lower revenue per CSR, avoidable margin pressure, and leadership decisions made without a shared financial picture.
Which call, CSR, campaign, or operating gap deserves action first?
How Runa Works
From Connected Data to Weekly Revenue Action
Runa connects the systems you already use, turns operating data into decisions, and gives leadership one weekly view of what to fix next.
Connect
Phone system, ServiceTitan or CRM, marketing sources, and booked-job outcomes.
Analyze
Voice Coach reviews call intent, CSR behavior, missed opportunities, and attribution.
Prioritize
Runa ranks the revenue leak, coaching priority, marketing decision, and expected impact.
Act and Measure
Owners are assigned, actions are tracked, and booked-job rate, revenue per CSR, and cost per booked job are measured.
Runa PlatformWeekly Briefing
Monday • 8:00 AMHighest-priority revenue leak
After-hours answer rate
31% unanswered • $27.4K estimated booked revenue at risk
Before Runa Disconnected reports and debates about the numbers.→After Runa 3 actions, owners, and a financial reason for each.
/ Product #1
Meet Voice Coach, the First Application on Runa
Voice Coach turns every customer conversation into a practical operating decision. AI-assisted analysis works behind the scenes. Leadership sees the financial opportunity, the coaching priority, and the action to take next.
Call OutcomesCoachingRevenue per CSRBooked JobsOpportunityWeekly Briefing
01Call Outcome Analysis
Identify missed bookings, unanswered calls, and revenue opportunity by call type.
02CSR Coaching Priorities
Know which representative to coach and the exact call behavior to review.
03Revenue per CSR
Connect booking performance to a financial metric operators can manage.
04Campaign-to-Booked-Job Visibility
Compare channels by cost per booked job and booked revenue.
05Revenue Opportunity Summary
Quantify the highest-value gaps across calls, team, and marketing.
06Weekly Revenue Intelligence Briefing
Deliver the 3 priority decisions, expected impact, and accountable owner.
01/06
Illustrative 90-Day Sequence
What Changes in the First 90 Days
An illustrative operating sequence showing how visibility becomes decisions and measurable improvement. Replace findings with approved client data before launch.
Week 3
After-hours coverage
31% of After-Hours Calls Are Unanswered
Finding
Call analysis reveals that 31% of after-hours calls are unanswered.
Decision
The Revenue Opportunity Summary quantifies the potential booked revenue and makes after-hours coverage the next operating priority.
Owner and Metric
Owner: Operations. Metric: answered-call rate and recovered booked revenue.
Week 6
CSR coaching priority
A 34-Point Booking Gap Between CSRs
Finding
The booking-rate gap between the top and bottom CSR is 34 points.
Decision
Voice Coach identifies the 3 call behaviors responsible and creates a manager coaching plan around exact conversation moments.
Owner and Metric
Owner: CSR Manager. Metric: revenue per CSR and booked-job rate.
Week 10 to Day 90
Marketing and booked revenue
Booked-Job Rate Improves From 41% to 63%
Finding
A campaign producing 22% of call volume creates only 7% of booked jobs.
Decision
Leadership reallocates budget using cost per booked job, not cost per call.
Day 90 Result
Use approved proof point: booked-job rate improved from 41% to 63%. The business captures more value from demand, team, and systems already in place.
Why Runa
Most Software Reports Data.
Most Software Reports Data.
Runa Prepares Decisions.
Fortune 500 operating discipline, rebuilt for phone-first home service companies.
Years leading digital transformation and revenue growth.
Sears.com ecommerce business.
Generated through enterprise personalization.
Enterprise standards applied to home services.
Qualification
We Accept Exactly 5 New Clients Per Quarter
Runa is not a self-serve subscription activated in 5 minutes. Each implementation is configured around the operator's systems, call patterns, CSR team, marketing sources, and operating priorities.
Qualification Matrix
Six criteria for implementation fit
Residential Home Services
HVAC, plumbing, electrical, roofing, restoration, or a related trade.
$3M+ Annual Revenue
Established operators with meaningful financial opportunity and call volume.
Meaningful Inbound Calls
A dedicated CSR or call-handling team manages customer acquisition and booking.
ServiceTitan or Comparable CRM
Connect call outcomes to jobs, invoices, and operating data.
Leadership Ready to Act
Your team is prepared to act on revenue and coaching priorities.
5 New Clients Per Quarter
Limited capacity protects implementation quality and operating support.
Runa Platform Demo
Ready to See Which Revenue Decision Runa Would Clarify First?
Bring your call volume, average ticket, CSR structure, and current marketing-to-booked-job visibility. Leave with one clear priority and a practical view of the first 90 days.
30 min focused review
No generic demo
1 clear next decision
What we will clarify
Your first operating priority
Revenue Leakage
Where booked revenue is slipping across calls, teams, or locations.
Coaching Priority
Which CSR behavior and call moment should be reviewed first.
Marketing Efficiency
Which campaign to scale, fix, or cut using cost per booked job.
First 90 Days
The likely action plan, accountable owners, and expected impact.
Your operating numbers. Your likely financial opportunity. No pitch deck.
What Clarity Changes in the Leadership Meeting